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EVS
introduces new Gen-AI replay effects with XtraMotion 3.0
Liège, Belgium | January 23,
2025
This latest release takes XtraMotion's creative
capabilities to another level with new replay effects and faster turnaround
times.
EVS,
a global leader in live video technology for broadcast and new media
productions, proudly announces the release of XtraMotion®
3.0, expanding its signature super slow-motion capabilities with two
exciting new replay effects: Deblur and Cinematic.
Since
its debut in 2021, XtraMotion has earned global recognition for its ability to
create super slow-motion content from any camera, driven by advanced generative
AI. It has received several industry awards and is trusted by major networks and
productions worldwide, spanning a diverse range of sports, including
motorsports, basketball, rugby, and American football.
With
this latest release, EVS takes its renowned slow-motion technology to another
level. The new Deblur effect eliminates motion blur from fast-moving cameras for
crystal-clear visuals, while the Cinematic effect simulates a shallow depth of
field for a film-like aesthetic. Offered under a single license, these effects
give sports broadcasters more creative possibilities to enhance the visual
impact of key moments during live action.
This
latest release also sets a new standard in speed, reducing the processing time
to less than three seconds for applying the super slow-motion effect, even when
paired with the deblur feature. This is a major breakthrough that enables
production teams to seamlessly integrate their enhanced replays into live
broadcasts without disrupting the flow of the action.
Seamlessly
integrated into EVS’s
LiveCeption® replay and highlights solution, the
operational workflow for XtraMotion 3.0 remains intuitive and efficient.
Operators can trigger the application of the chosen effect directly from the
LSM-VIA® remote controller, with a single click on a shortcut button.
This streamlined process lets teams stay focused on delivering their stories
without adding complexity to live event operations.
By
using generative AI to convert standard footage into super slow-motion,
deblurred, or cinematic-style clips, XtraMotion reduces the reliance on
specialized cameras traditionally required to achieve such effects. This not
only cuts production costs but also encourages creative experimentation,
enabling crews to explore unique camera angles and innovative storytelling
techniques.
“With
its full suite of creative effects, XtraMotion 3.0 truly showcases how
generative AI can be used in live production to engage audiences in a more
immersive way,” said Jan Mokallai, VP Live Production Solutions at EVS.
“We’re excited to offer a tool that delivers exceptional speed and quality
while remaining cost-effective, enabling sports broadcasters of all sizes to
create high-impact, professional-grade content that engages viewers on another
level.” | 
EVS introduces new Gen-AI replay effects with XtraMotion 3.0
